It is vital to keep an eye on the sending time, as push notifications should reach users at the right time. If you send messages after 11:00 p.m., they are more likely to be lost in the sleep or morning rush.
In the following, we show you how we plan web push notifications:
We use an appropriate analytics account (Google or similar tools)
We make use of the test phase and try out different days/times
We analyse the data in our account
Your Analytics account already provides much information about when your website is visited most frequently. Additionally, ask yourself the following questions:
At what time do enquiries about my product reach us?
When are purchases made?
On which days do we experience extraordinarily high traffic on my website?