Once customers have been acquired, keeping them loyal to the brand is crucial, an enormous challenge for many companies. However, PushPanda offers the optimal solution to this challenge. It is essential to send subscribers updates and news via push notifications that keep them engaged regularly. Unlike email newsletters, people are less inhibited subscribing to push notifications than entering their email addresses into a database.
Customer retention is achieved, among other things, by targeting subscribers. This personalisation and segmentation are not possible in pure email marketing, so web push notifications are optimal for the marketing mix.
See more advantages of push notifications here!