UTM parameters, Urchin Tracking Modules, are an essential part of online marketing because website administrators can use these parameters to track the origin of the website traffic. Therefore, UTM parameters enable campaign-specific tracking in Google Analytics. Hence, if a visitor to your website clicks on a link with UTM parameters, this click will be recorded in Google Analytics.

PushPanda users can send web push notifications with UTM tracking parameters, which allow continuous campaign tracking via Google Analytics. To get the best possible analytics results, link PushPanda to your analytics tool now!

Check out our step-by-step guide on how to link your Google Analytics account to PushPanda here.